Which broker is right for you?
Different firms have different areas of strength while clients have unique needs. The archetype rankings are designed to match client needs with the most suitable brokers. The results are determined purely by client rankings and we present the top firms in each archetype category.
In some instances, firms were not eligible due to insufficient client participation.
Young investor: Under 35, saving regularly from income
Largely self-directed, such clients will interact mostly online, requiring some educational guidance and low-cost trading for relatively small monthly investments.
Lump-sum investor: Recipient of large-sum payout to be invested in a broker account
Such clients have received a large sum to invest, for example, from an inheritance or retirement savings.
Traditional investor: Older than 35, contributing regularly to a portfolio
Typically mid-career investors who have surplus income that they regularly invest on the stock market.
Executive: A client with complex equity structuring requirements
Executive clients often have complex needs such as large, concentrated equity exposures, requiring financial engineering skills as well as financial advice.
Active trader: Day-trading as a main source of income
These clients largely use index futures, CFDs or single-stock futures to trade. The priority is efficient execution and low trading costs.
Social investor: stokvels, credit unions, group saving schemes
Stokvels and other group saving schemes are well established in South Africa and are increasingly moving into mainstream investing.
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